7 Ways Investors Can Prepare for a Recession


The world economies are cyclical, with periods of prosperity followed by downturns. One of the severe downturns is a recession, characterized by declining GDP, increasing unemployment, and falling asset prices. 

As an investor, it is crucial to understand how to prepare for such economic events. Here are seven ways investors can work to protect their portfolios from the devastating effects of a recession.

#1- Diversify your portfolio

Diversification is a key strategy to mitigate risk. By distributing investments across various assets, sectors, and geographic regions, an investor can reduce exposure to any specific economic event or sector downturn. Diversification may include a mix of stocks, bonds, commodities, and real estate, depending on an investor’s risk tolerance and goals. The aim is to balance the portfolio with safer, lower-return investments and riskier, potentially higher-return investments.

Although diversification does not guarantee greater returns or against the risk of loss in a declining market, it may be able to reduce the volatility of your portfolio. Not all strategies or investments are suitable for all investors. Consult your financial professional for your individual situation. All investments involve the risk of potential investment losses and no strategy can ensure a profit.

#2- Maintain liquidity

Having access to cash during a recession is essential. It offers flexibility to take advantage of depreciated asset prices and can help provide a safety net if other income sources dissipate. Remember that during recessions, credit markets can tighten, making loans more challenging to acquire.

#3- Rebalance your portfolio

Regularly reviewing and adjusting your portfolio helps keep it aligned with your risk tolerance and investment objectives. During prosperous times, certain assets may outperform others, changing the original asset allocation. By rebalancing, the portfolio remains diversified and in sync with one’s investment strategy.

#4- Invest in defensive stocks

Specific sectors are less sensitive to economic cycles, often referred to as 'defensive' or 'non-cyclical' sectors. These include utilities, healthcare, and consumer staples – industries that provide goods and services people need regardless of the state of the economy. Investing a portion of one’s portfolio in these sectors may help provide stability during a downturn.

$5- Pay down debt

Reducing debt before a recession can help minimize financial stress. Interest rates can fluctuate during recessions, potentially increasing borrowing costs. Paying down debt when the economy is performing well can free up more money to invest when asset prices fall.

#6- Keep up with economic indicators

Understanding economic indicators like GDP, employment rates, and inflation can help provide insight into the economy's health. Regularly monitoring these indicators can help investors anticipate a potential recession, allowing for proactive portfolio adjustments.

#7- Maintain a long-term perspective

While a recession can cause significant short-term issues, it's essential to maintain a long-term investment perspective. Market downturns are part of the economic cycle, and historically, markets have always recovered. Panic selling often locks in losses and can cause investors to miss the market's eventual rebound.

Preparing for a recession involves more than just bracing for impact; it also consists of setting up strategies to take advantage of potential opportunities that may arise during the downturn. By following these steps, investors can navigate economic downturns with greater confidence as they work toward financial goals.


Wealth and Legacy: How Individuals and Families Can Do Good for Others


The acquisition of wealth is a common aspiration for many individuals and families. However, wealth accumulation is not just about enriching oneself.

There's another critical aspect often overlooked: the potential to use wealth to create a lasting, positive impact on society.

Here are some strategies individuals and families can implement to work toward using their wealth to leave a legacy that ‘does good’ for others.

Philanthropy

One of the most apparent ways wealth and legacy can intertwine is through philanthropy. Individuals or families can set up charitable trusts or foundations, contributing a part of their wealth to causes they are passionate about.

Whether it's funding education, contributing to medical research, or aiding in poverty eradication, philanthropy enables them to leave a legacy that translates into better communities and improved living conditions for those less fortunate.

Influencing policy and advocacy

Individuals and families also have unique opportunities to use their influence to bring about policy changes for the betterment of society. Using wealth and connections to advocate for policies that support social, economic, or environmental causes works toward their legacy of impactful societal change.

Social and impact investing

Another strategy is to invest in businesses dedicated to social causes through social or impact investing. This type of investment involves supporting companies that align with one's values and contribute positively to the world. By doing so, investors not only receive financial returns but also help to promote innovative solutions to pressing social and environmental problems.

Environmental, social, and governance ("ESG") criteria uses nonfinancial factors to evaluate investments. Incorporating ESG factors may result in forgoing investment opportunities available to strategies that do not have similar constraints. As a result, the investment or strategy may underperform the market or other strategies. Investments are subject to risk, including the loss of principal. There is no guarantee that any objective will be achieved.

Creating employment opportunities

Wealth can also be used to create employment opportunities, thereby lifting many out of poverty and fostering economic growth. By investing in businesses, individuals and families use their wealth to generate jobs and enable these workers to work toward an independent future.

Establishing scholarship

Education is a powerful tool that can break the cycle of poverty. Individuals and families can develop scholarships to support students who may not have the financial means to pursue higher education. This investment in potential future leaders can have a profound ripple effect on society.

Nonprofit involvement

Aside from financial contributions, individuals and families can lend their time, skills, and expertise to nonprofit organizations. Board membership, volunteer work, or mentorship all provide valuable support to these organizations while allowing them to be actively engaged in their cause of choice.

Responsible consumption

Promoting and practicing responsible consumption is a subtle yet powerful way to do good. By supporting sustainable, ethical, and fair-trade businesses, individuals and families can influence market trends towards more responsible practices, thus creating a positive environmental and social impact.

Family foundations

A family foundation enables families to institutionalize their philanthropic efforts. It allows them to have a structured approach to giving, keep the family engaged across generations, and create a long-lasting legacy of social impact.

Legacy planning

Legacy planning goes beyond the standard estate planning. It involves creating a comprehensive plan so that wealth, philanthropy, and legacy align with an individual's or family's values, even after the benefactors are gone. This legacy can include leaving assets to charities, establishing trusts for societal good, or continuing family foundations.

In conclusion, wealth and legacy can be powerful tools for doing good. Utilizing wealth responsibly and strategically can help contribute to societal progress, allowing individuals and families to leave an enduring, positive legacy. Whether through philanthropy, social impact investing, advocacy, or legacy planning, individuals can work with financial, legal, and tax professionals to find a method that aligns with their values and passions.


The “Big Beautiful Bill” Tax Law and Its Implications


The One Big Beautiful Bill Act of 2025 has a significant effect on federal taxes, credits, and deductions. Signed into law on July 4, 2025, the "Big Beautiful Bill" has implications for how it impacts personal and corporate taxes.

The changes it ushered in reshaped the tax landscape, affecting individuals and corporations differently. Here are some of the key changes investors and business owners need to know about this new tax law.

Personal taxes under Big Beautiful Bill

One of the key tenets of the Big Beautiful Bill was the effect it had on personal income tax brackets. Designed to provide tax relief, it aims to extend benefits across various income levels.

Corporate taxes and the Big Beautiful Bill

The corporate tax structure underwent substantial changes with the introduction of this law.

The above changes fundamentally alter the corporate tax landscape. While the reduction in tax rates is a welcome change for many businesses, other changes require careful planning and foresight to navigate.

As with any tax-related matter, consult with a financial or tax professional who can provide guidance based on your unique circumstances. The "Big Beautiful Bill" is no exception, and understanding its implications is essential for optimizing your tax situation, whether you're an individual taxpayer or a business owner.


Money Apps: The Keys to Driving Financial Wellness


In today's fast-paced world, working toward financial wellness requires a proactive approach. For many people, this means more than just saving or making monthly budgets.

Thankfully, there is a wide range of money management apps designed to improve the way we manage our finances.

Money apps can serve as digital assistants, helping us make more informed money-related decisions, such as aiding investment choices, monitoring expenditures, and much more.

Why use money apps?

There are several reasons to use money apps for financial wellness:

Money apps for financial wellness

You Need a Budget (YNAB) - YNAB uses a unique approach to budgeting. Instead of forecasting future income, it focuses on the money available now and how to appropriately allocate it. This app promotes a sense of financial responsibility and discipline.

Monarch Money – Monarch Money’s app offers a range of features for budgeting, investment tracking, and financial planning. 

Empower Personal Wealth – This app offers budgeting tools but is primarily known for its investment tracking features. It provides an overview of one's investment portfolios, helping investors make informed decisions regarding their investment strategy.

In the digital age, using money apps can help empower you to take control of your financial future. These apps offer a variety of tools, from budgeting to investing, making it easier than ever to manage your money effectively. By incorporating these apps into your financial strategy, you can work toward financial goals and improve overall financial wellness.

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Disclaimer

Investment advisory services are offered through Wealth Watch Advisors, an SEC-registered investment advisor. Neither Wealth Watch Advisors or J. Martin Wealth Management, LLC are endorsed by the Social Security Administration or any other governmental organization. Note, registration with the SEC does not denote a certain skill level or guarantee the success of an investment strategy. Wealth Watch Advisors and J. Martin Wealth Management, LLC are independent of one another.